A community hospital is an invaluable community resource. Many are not aware that it is a non-profit institution owned by the community. So when political debates arrive, or a bond measure comes up, or a vulturous for-profit chain tries to take it over, it's important reinforce that sense of ownership. This spot was part of a multi-media campaign to get the word out in Fremont, CA.

My agency, Groundswell, also created campaigns for the hospital’s medical foundation and many of the specialty programs that fall under the hospital’s umbrella.