Jumo makes a “games-to-life” mobile video game that uses Bluetooth to seamless connect to some truly bad-ass action figures and a line of lethal weaponry that wouldn’t feel out of place in a modern art museum. So gamers itchin’ for a fight can engage in heated, head-to-head warfare more or less anywhere they can find a decent Internet connection. Everywhere is a potential battlefield. Your dining table, the café down the street, the high school locker room. 

Crafting the voice for this new brand was incredibly fun. Sophisticated yet twisted. It was so much fun, in fact, I wrote all the initial copy, from web to social to video. The campaign was launched with an online trailer, and an all-out, multi-channel, social-media assault that stirred excited conversation across the gaming universe.