Let it Die  A skate-punk, skeletal emissary from the Underworld lip syncs (or jaw syncs, really, since skeletons don’t have lips) to 70s disco classic “I Will Survive,” intercut with slightly sanitized game shots of characters getting offed in the goriest ways imaginable. Should I feel gratified that this drove hundreds of thousands of gamers to try the game? Or really, really worried.

Puzzle and Dragons  Yes, this spot is kind of weird. But it's the kind of weird that launched the game up the mobile charts from somewhere under 100 up into the top 10 within a week.