Here's a campaign from my historical archives, but work that still makes me smile. Kia was some unheard of brand from Korea with super cheap cars. My job was to give the brand a unique personality, and convince people that, while the cars were inexpensive, they weren't complete crap. We gave them to a driving school, a rental car company, and even pizza delivery guys. Of course, all became commercials. And the brand is now one of the most successful in the U.S.