GitHub is where developers go to share code and help each other create the next big thing. GitHub Universe is where the community comes together to celebrate as one, learn new tricks, and launch big ideas. 

The event theme and voice needed to speak to this passionate, intelligent and quirky audience. An audience journey was crafted whereby attendees earned points (tracked via Bluetooth wristbands) for engaging with various interactive activations, mastering the Five Forces of the Universe to become, that’s right, Masters of the Universe.