You could say the Franciscan Friars are a 600-year-old brand. They have renounced worldly belongings and dedicated themselves to helping the poor and downtrodden since the 1400s. Unfortunately, their website looked like it came from the 1600s. A holy mess. And not likely to appeal to the millennials whose financial support they so wanted.

I rebranded the site “FriarWorks,” and it was redesigned from the ground up to comport with web best practices, particularly as it applies to charitable organizations. The result is an attractive, user-friendly site chock full of testimonial stories that bring to life the great poverty-fighting efforts of the friars.